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Nike is probably the biggest sport apparel company in the world today. Thanks to a combination of superb engineering and crafty marketing, their brand (and their athletes) is known to have an incredibly strong global profile. A lot of sports icons have endorsed Nike over the years, and together they have dominated both their respective games and the market associated with it. One of the sports that their company has made headway in recent years is golf. Nike golf clothing has a rich story in itself, and there are really compelling reasons why people go ahead and buy them.
The Beginnings of Nike in Golf
Though Nike has always been one of the more well-known brands when it comes to most mainstream sports such as running and basketball, its involvement in golf is actually relatively new. It all started with their 1985 release of the Air Linkster, their first ever golf shoe. Eventually, they start producing Nike golf shirts too, even being adorned by some of the best players of the 1980s such as 2-time US Open winner Curtis Strange. But that is only the beginning, as Nike polo shirts and their other golf stuff would become much more popular because of one very shrewd marketing move.
Tiger Woods’ Arrival
At the age of 20, Tiger Woods was signed by Nike to a 40 million dollar contract. Some are baffled by the move to sign the golf phenom to such a huge contract back in 1997. But little did they know that this move will actually go down as one of the best deals Nike ever made. There are a combination of factors that made Woods such an ideal product endorser for golf wear. There is his magnetic looks and physique. There is his unparalleled charisma both on and off the golf course. And of course, there is his legendary golf skill. All these combined to make the ultimate product endorser. Together, Woods and Nike took the golf world by storm.
Because of the Woods effect, Nike golf shirts, Nike polo shorts, Nike golf shoes, and other apparel in their golf product line became such huge sellers worldwide. But there is a reason why a lot of people want these products, and it goes just beyond the face of Tiger Woods. Just like any Nike product, their golf wear comes with all the technologies you’ll need to help you play at the top of your game come game time. What’s more, with their fashionable styling, you’ll look good wearing them both on and off the golf course. It’s a winning combination that made them the clothing line of choice for a lot of great golfers.
Golf Apparel for the Serious Athlete
Nike has always been known as an athlete’s brand. They know exactly what those involved in sports want, and they provide exactly that with their various products. And Nike golf clothing is no exception to that rule. It has all the features that any golf fan can appreciate and grow to love.Write by spiderman hoodie